TikTok, YouTube Shorts, Instagram Reels & Stories.

Short-form content for social media:

are crucial in hooking in the audience.

For this short, I chose to open with a strong reaction-driven moment while censoring the key part to spark curiosity.

The hook was designed to make viewers stay for the full short and also encourage them to watch the full video for the reveal.

THE FIRST 5 SECONDS

question hooks viewers.

First statement sparked curiosity, while the censored answer drove viewers to watch the full video.

Instagram story graphics teased the topic, combining design and pacing to draw viewers’ attention.

THE CONTROVERSIAL

drives engagement.

Chose to focus on the artist’s personal story that resonates with viewers that highlight connections with well-known figures to capture and retain viewers’ attention.

TOPIC SELECTION

@zulasg @Sorn & @LISA’s mums organising a Sunday meetup is the cutest thing ever 🥹 Head over to the link in our bio to watch our full interview with #sorn where she shares about her journey as a K-pop idol and what's ahead for her 🌟 #AskZula #whattowatchsg #clc #kpop ♬ original sound - ZULA

BALANCING EDITING

AND CLIENT GOALS

kept the short engaging and on-brand.

I combined, visuals, and story to satisfy both audience interest and client objectives.